Ten Years of Coaching

Ten Personal Takeaways From The Last Decade & Ten Intentions For The Next One

September 23, 2021

Ten years ago today, I sat down on a sidewalk bench with Ben Knelman and I coached a startup leader for the very first time.

That origin story is documented in epic detail in my 2014 love letter to aspiring coaches — and I am proud to report that The Bench and I are both still here a decade later.

(And I still coach Ben! His company Juntos was acquired by Nubank earlier this year.)

My last dispatch from the coaching-adventure-I-call-life was back in 2017 and much has transpired in the last four years:

• I co-founded the coaching company Fort Light and built a successful business combining 1–1 coaching, T-groups, and manager training; generating annual revenue of over $1M.
• Then in 2020, I made the heart-breakingly-painful-but-still-right decision to dissolve that partnership, and re-launched my solo coaching practice: ANAMARIA
• I facilitated 13 more T-group weekends for over 140 startup leaders
• I coached 25 more founders and startup leaders
• I’ve continued to create and assemble content both in my private coaching library for clients and…