Role Versus Human — Why Your People Can’t See You As A Person

Anamaria Nino-Murcia
9 min readJul 23, 2019

This is what it sounds like:

“ I usually just see you as the CEO. It’s so easy to forget you are human, too.”

“You’re our leader! You’re strong, solid and always there for us. We never realized you might need us to be there for you.”

“I didn’t see you as a person. I just saw you as a role.”

As a coach to founders and startup leaders, I often hear my clients share stories of hearing comments like these. Sometimes they are shared in amused…

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Anamaria Nino-Murcia

Helping startup leaders feel better and lead better since 2011